Barbara Bui creates the surprise At Saint-Germain-Des-Prés

New growth for the French label which opens a triplex with an original concept. In Saint Germain des Prés, the designer presents her tight collections of men's and women's ready-to-wear and accessories with sharp and cut tailoring. Graphic, each space stretches like a minimalist cocoon around a central staircase enthroned on a white marble floor. Suspended, the sharp-lined clothes follow the curves of a curved decor until they take on the shape of a shell upstairs. Arty, the space evolves over the months, exploring the stylist's palette of creative emotions under a play of light inspired by the artist James Turell. The elegant shopping experience, echoing the precision of the cuts with rock and refined details, continues online. With pointed editorials illuminated by the sharp eye of a photographer. A physical and digital adventure, Long live style in phygital mode!