China: the disturbing “slimming” trend that consists in pose with children's clothes
A new slimming trend is the subject of strong criticism in China.It consists of installing with children's size clothes, and posting selfie on social networks.
Social networks such as Xiaohong Shu and Weibo - Chinese Instagram and Twitter equivalents have recently seen a new rather disturbing slimming trend.There were published selfies of young women proudly posing in children's clothing, often of the Uniqlo brand, as if they were thin they were thin.
Coming from certain Chinese influencers, this trend has aroused more than 680 million views just on Weibo, according to the BBC, which reports this phenomenon. Dans les colonnes d’un site chinois (Red Star News), des employés de plusieurs magasins Uniqlo de Shanghai et Nankin ont dit être désormais habitués à ce que des clientes entrent dans le magasin pour essayer des vêtements bien trop petits pour elles, se prennent en photo et repartent sans rien acheter.
What is the “BM style?
Although this trend is gaining popularity, voices are raised to denounce an injunction to slimming at all costs, and the pressure exerted on women so that they correspond to the beauty canons of the country.Some Internet users have said that this trend was closely linked to an Italian fashion brand, Brandy Melville, which advocates a single -sized clothing policy, but which only sells very small clothes.We would even speak of “BM style”.
There have already been the challenges of the navel, the collarbone ...
Note that this is not the first tendency praising thinness in China.Let us quote in particular the challenge of the navel, which consisted in wrapping his arm around his back until he was able to touch his navel, the challenge of the collarbone, which consisted in storing coins behind his collarbone, or the challenge ofThe A4 sheet, which consisted in displaying a size no wider than a A4 sheet, or 21 cm.
In China, the “Body positive” movement that invites you to accept its body has not pierced so much, according to experts cited by the BBC.
"There is a popular Chinese saying that says that a good woman cannot exceed 100 Jin, about 50 kg," said Dr. Ke Han, psychologist at the Nanyang technological university in Singapore.The media and their audiences would also tend to highlight and prefer very thin women, although some signs of change are visible.
Source : BBC
A lire aussiAuteur : Hélène Bour, Journaliste scientifiquePublié le
