H&M opens its first virtual store in the metavese
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Après Nike, Adidas ou Zara, c’est au tour de la célèbre chaîne de magasins H&M (Hennes et Mauritz) de se lancer dans le monde virtuel métaverse.
The Swedish brand has indeed opened its first Virtual Métavers store which will offer customers a three -dimensional purchasing environment.
Situé dans CEEK City, le magasin virtuel H&M permet aux clients de se promener et d’acheter des vêtements, comme on le ferait dans le monde réel.Précision tout de même, les vêtements achetés dans CEEK City ne peuvent être portés que dans l’environnement numérique et nulle part ailleurs.
Payment of clothes must be made via the CEEK VR cryptocurrency which is only available on some crypto exchanges.
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Coek is a metaverse project, a platform where artists, athletes, personalities and other digital content creators can connect and interact directly with their fans in the virtual digital world.
Avec ce lancement, H&M, la deuxième marque de vêtements au monde après Zara, a ainsi lancé le premier magasin de vente au détail de vêtements du métaverse.
A great advertisement for the CEEK project which appears as a major player in the sector in the face of better -known competitors such as DECENTRALAND (Mana) or The Sandbox (Sand). The virtual universe of decentraland which will also organize, inCollaboration with the Marketplace NFT UNXD, the first Fashion Week Métavesese from March 24 to 27, 2022.
Still at its beginnings, the Virtual Métalers is built, you must logically expect to find all the major ready-to-wear brands in one of these booming virtual universes soon.
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