Yes, if: Kim Kardashian will be the official sponsor of the United States team at the Olympic Games

Skims, the Shapewear underwear brand of Kim Kardashian West, is among the official sponsors of the United States women's athletes at the Tokyo Olympic Games scheduled for July 2021.

It is both a surprise, both logical considering how Kim Kardashian is surely knowing the sports competitions, having in his family Caitlyn Jenner, who won the gold medal during the 1976 Olympic GamesIn Montreal and improved the world record three times in this area from 1975 to 1976, before marrying Kim's mother, Kris Jenner, in 1991.

"[Caitlyn Jenner] told me all the details about the Olympics"

C’est ce contexte qui aide à comprendre la légende de la publication d’Instagram du 28 juin 2021 de l’héroïne de télé-réalité devenue femme d’affaires fraîchement milliardaire grâce à sa marque shapewear de gaines, Skims :

Skims therefore provides official underwear of the United States women's team at the Olympic Games-panties, boxers, socks and pajamas-while Ralph Lauren provides outfits for the opening and closing ceremonies, and NikeCompetition uniforms.

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Among the athletes presented on the visuals to announce the news of skim sponsorship stands out in particular Scout Bassett, which contributes to the paralympic games to the sprint and the leap jump.This allows the brand to say in a press release:

Don't tell him about Kanye West, Kim Kardashian is busy chaining pro successes

This rapprochement between Kim Kardashian and the world of professional sport is indicative of the peopy of female athletes on the one hand, and therefore of the growing financial issues which go hand in hand with this phenomenon, on the other hand: part of the subClothes developed specifically for the Olympic Games will also be available for sale to the general public in July 2021.

This partnership also represents a great shine for this former reality TV star that a large part of the general public was waiting to see collapse following its divorce with Kanye West.More or less malicious expectations that it thwarts by chaining commercial shots and entrepreneurial success.

While the rapper is talked about because he would already go to the model Irina Shayk, Kim Kardashian communicates only on his pros successes."Not bad for a girl with no talent ..."

Read also: Kim Kardashian and his sheaths which are worth more than 1 billion will they conquer France?