The mayor of Kyoto asks Kim Kardashian not to name his range "Kimono"
″ (I) asks you to reconsider your decision to use the Kimono name for your brand, "he wrote in his missive written in English.
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"Kimono is a traditional dress shaped by the riches of our history and our nature," he continues, inviting him to visit his city to learn the culture of kimono.
Controversy over cultural appropriation
"We are worried about the dissemination of a misunderstanding of what kimono is due to the influence of Ms. Kardashian," said Mai Sakai, responsible for traditional arts for the city of Kyoto.
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The term "kimono" literally designates "something we wear".
Kim Kardashian, who makes him a play on words on his first name, told the American daily New York Times not to have the intention of producing clothes that "would look like any way in traditional clothes or dishonor him”.
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Formerly the basis of the Japanese wardrobe, the kimono is today often reserved for special occasions such as weddings and especially carried by women.This refined habit can cost astronomical sums and has the reputation of being difficult to wear.
Women frequently use expert services to put on a kimono as it requires many folding and knotted.
The fashion world is regularly shaken by controversies about cultural appropriation.Recently, the Mexican government has protested the use of ethnic textile patterns by the New York fashion house Carolina Herrera for its Resort 2020 collection.
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