On the internet, my little thrift store does not know the crisis

"What if we did something together?""The idea arose at the bend of a conversation in January.Angèle Châtenet, 28 -year -old photo editor and a long time lover, wanted a new story.His father, Olivier, in the past of unbeatable collector of Saint Laurent Rive Gauche, Chloé, Kenzo or Sonia Rykiel, could not refuse.So in two, the Châtenet launched Insitu, an Instagram account on which they sell a sharp selection of vintage parts chinled on the Internet.

"We wanted to build a selection that has character and a certain style, not to be the umpteenth address for sale at the auction of the Vuitton or the Used Chanel", tell father and daughter in front of two full carriers, stored with a stylist friend,A stone's throw from the Gare de l'Est, in Paris.

On the right, that of the parts already put on sale: Falconetto print dress, 1980s leather bag, cotton top with Shark pattern Castelbajac… On the left, that of the clothes that will soon be on sale: Cotton waterproof Miyake, VestMouton returned to Gianfranco Ferré satin lining, chloé chloé dresses by Lagerfeld…

Since the launch, in May, individuals, collectors, even museums, have bought them around fifty items."This is an activity on which we are not trying to make a huge capital gain.Simply share the discoveries that enchant us at a fair price ”, or 100 to 200 euros per piece, beyond for rarities.

Tightened selection, relaxed sale

Like them, many entrepreneurs and esthetes have improvised for a few months merchants of vintage online.Their recipe?Reasonable prices;A tightened selection that encapsulates their taste;a relaxed sale, without intermediary.All to distribute a second -hand product that resonates without difficulty with a clientele eager for eco -responsibility."A client who refused to go to a Fast Fashion brand waited two months for me to find her a male shirt," laughs Cécile Le Garjean, founder of the Habits du Dimanche site, launched in 2020.

For Thomas Delattre, director of Fashion Entrepreneurship Center at the French Fashion Institute (IFM), "The value of these accounts is based on their ability to respond to the flaws of other offers.Their style is more neat and refined than the big disembodied apps ", of which Vinted is today the most common."And with a more friendly and personalized customer service than the more high -end resale sites", such as collective cloakroom or collector square.

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