Rumer Willis Channels Kim Kardashian in Skims Birthday Shoot: Photos

Double take! Rumer Willis is one of many stars who modeled Kim Kardashian Line Skims in honor of the famous shapewear brand's 1st anniversary. The 32-year-old dons a long-legged bodysuit and wears her long hair in the photos - looking like the world-famous reality star's long-lost sister.

The daughter of Bruce Willis and Demi Moore posted several photos from the shoot on her Instagram feed. The premiere of her standing on a black velvet sofa wearing the line's Fits Everybody High Neck Bodysuit ($58) in the black shade named Onyx.

The biggest resemblance is Rumer's long brown hair, which she wears scrunched up in the photos. If they posed side by side, they would look like twins because one of Kardashian's signature hairstyles is the sexy, tousled look of wet hair.

“Happy Birthday @skims!!! she captioned the stunning snap. “Thank you to the team and to the lovely @kimkardashian for including me. You are a gem my dear.

Rumer Willis in a new campaign for Skims. Courtesy of Skims

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She then shared two more pieces of content from the shoot, including a sultry photo of herself lying on the velor couch in the legged ensemble and music videos wearing Kardashian's beloved undies.

The brand's actual anniversary falls on Thursday, September 10, and naturally, Kardashian has pulled out all the stops. Addison Rae, Delilah Belle Hamlin and Lala Anthony are just a few more of the A-listers who took part in the brand's 1st anniversary photo shoot. But in addition to the stars, Kardashian enlisted eight actual clients to model the campaign.

"I loved seeing everyone's photos in SKIMS and reading the comments on social media, and I wanted to use this time around, the campaign and the customer giveaways to really say thank you," the mum said. of four children in a statement. “Customers are our inspiration to develop new ideas and collections and there is so much more to come.”

Kim Kardashian. Courtesy of Skims

To take the brand's anniversary to the next level, Kardashian not only gave her superfan who goes by the name Myleeza Kardash the opportunity to model for the brand, but she placed her on a huge billboard in Los Angeles.

“This @skims campaign is so special to me because I get to celebrate the people who have always supported me! I had to make sure my daughter @MyleezaKardash was front and center!” Kardashian tweeted. “My biggest day one fan, I had to see her on a huge billboard!!!”

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