This disturbing phenomenon that pushes Uniqlo China to prohibit adults from trying children's size clothes
Fine thighs like matches, bone shoulders, waist tower that does not exceed the width of an A4 sheet and small tight tops with the image of a unicorn, Sailor Moon or other manga characters.It has been several weeks since young women in their twenties dressed in Uniqlo flood the Xiaohongshu and Weibo platforms (Chinese Instagram and Twitter equivalents) of selfies taken from the fitting rooms of the Japanese brand.Behind this new trend that rages?The reality of a slimming challenge which consists in entering an adult body in a child's clothing.
Very often, the challenge is accompanied by the mention "Bmstyle".It refers to the Italian brand Brandy Melville which has won the hearts of teens around the world by offering collections inspired by the 1990s in one size, which is closer to XS than from XL.Shared on social networks, a table indicating the weight/size ratio of a "BM Girl" - a woman measuring 1.60 m should weigh only 43 kg - has also aroused many comments on these platforms.Among the viral hashtags, we also find "adults trying uniqlo children's clothes" written in Chinese which counts more than 680 million views on Weibo, according to BBC News.
He Learned Howeze properlyðŸ˜https: //t.co/noz6hcnjrjrjrjrjrjrjrjrjrjrjrjrjrjrjrjrjr
— 쥰 Sun Sep 27 09:17:15 +0000 2020
Inventable clothes
These challenges of the irellus body do not fail to react.But it is not so much the new challenge launched to reach an extreme slimming that poses a problem in Uniqlo as the damage it causes on his clothes in stores.Sellers brought back to several Chinese media that the child size clothes tried by adults returned to the holders with broken seams, or distorted, even with makeup on the collar, which then made them unsaleable.
In response, some Uniqlo stores have prohibited adults from trying children's clothes.Without going so far, other shops have called their client to decency, in particular via the Xiaohongshu online commercial platform, where a banner now appears at the top of the page, after research on Uniqlo children's clothes, asking customersto be respectful and choose the right size when they try products in stores.
