Two mothers launch "chamade", a brand of clothing and accessories made in Le Havre

By Vanessa Leroy published Le76Actuvoir my news

In their workshop in Le Havre (Seine-Maritime), Jennifer Bentot and Salomé Brindel think their line of organic clothing and accessories which they then put online on their website, since December 1, 2021.This is also where they embroid and screen printing textiles, and mark personalized jewelry.

The two young women became a mom in 2020, "two months apart".A year marked by the beginnings of the health crisis.The first was buying in the aeronautics sector, the second was manager in mass distribution.It was then that the two friends had the idea of embarking on a new professional adventure.It remained to be seen in which direction.

Three tribes of your choice

The creation of a clothing line quickly imposed itself on them."We wanted to wear things a little" sentimental ".We wanted to propose things that revolved around the family, underlines Jennifer Bentot.The collections are in the form of "capsules" available in very limited series, always with one and the same spirit: love and family.»»

Pulls, tee-shirts, sacs… le tout en coton biologique ont ainsi pris vie, avec comme slogan « La tribu d’abord»»."We provide ourselves outside for raw textiles and then, in our workshop in Le Havre, we embroide and screen printing the textiles.»» Idem pour les bijoux gravés au sein de l’atelier.

Trois tribus s’offrent à vous : la « Tribu infatigable (ou presque)»», la « Tribu merveilleuse»» et la « Tribu imparfaitement parfaite»».You choose !

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