Does the future of fashion go through the wardrobe of grandparents?

In No Fake, (Arkhê, 2019), counter-history of our quest for authenticity, journalist Jean-Laurent Cassely shows how all the new restoration knew how to reactivate the recipes of grandparents by joining them with futurism, according to an equationsuch as: "veal blanquette+ Jean Gabin posters with walls+ gluten -free and wifi = new authenticity".We no longer count the commercial successes of great chefs appearing with their ancestors on Instagram, in a cocktail winning of nostalgia and modernity.Because the old is on the rise, boosted by ecological awareness, the need to have more short circuits, transparency on the products, to respect the seasons ...

All things that can be made easier for a fashion industry, made crazy by the delirious acceleration of the number of collections.And this for the same reasons which have already pushed the industry close to cosmetics to reform: too many superfluous packaging, too many promotions causing waste, too many allergies and other dermatological problems linked to endocrine disruptors explain the craze forThe more natural cosmetics of Aroma Zone, even for "homemade".

Let's start at the beginning: to answer the question of what we will wear tomorrow, the right question to ask is not "What?", But" how much?"And the answer can only be" less ".This conditions everything else.In just twenty years, we have embarked on a frenzy, in a bulimia of clothing purchases which we only know how to do.