Leave your panties lying around
“My guitar is gold,” sang the much-missed Johnny. Who could have added, if he was still among us, and "my sliiip is in money", because here it is, it's done: a Danish start-up, based in Copenhagen and set up in 2015 by four young people full of going – Organic basics, a sustainable clothing brand that proclaims (hold on to your boxers) it hates price gouging, poor fashion industry standards and aims to raise the bar on materials, workplaces and promote a sustainable business model, just that–decided to fight wasted water and the planet's resources are dying in its own way. And yes, it involves money, we come to it. On the menu, calbutes, but also panties, bras and T-shirts treated with a particular technique which would allow them (we have not tested, hence the conditional) to be washed very little while staying clean and stink-free.
This should delight young people (and the not so young, for that matter, we know some), since these underwear, of classic invoice at first sight, would only need to be washed a few times a month. It should also delight supporters of smart fabrics, anti-sunburn, anti-allergy, anti-perspiration, with thermal performance, even slimming, good for circulation, waterproof, etc.
And how can you no longer wash your panties every day, except by not putting them on at all? By going to search on their site, we read that the Organic basics products are made of a textile woven with fine silver threads and possessing antibacterial and antimicrobial properties, Silvertech. Who even has an ideology, finally we get carried away, a slogan: "Wear more, wash less", with also in the same order of idea "run more, wash less", "work more, wash less" because " it's better for you and the earth”. Wear more often to wash less often, it would be possible with these underwear “made from mechanically recycled nylon, developed in Italy from post-industrial waste fibers, and knitted seamlessly”.
Honestly idk why you guys be buying all these beauty products from these girls that don't be having no kinda degrees.
— 🦍 zoe Tue May 26 13:31:41 +0000 2020
gore
These little marvels of technological fabric also promise "a comfortable, breathable and durable garment and thanks to the nylon they keep their shape", are thermoregulatory, antibacterial and odorless, therefore. Using technology “approved for odor control, made from recycled electronic, industrial and photographic materials”. The stuff is called Polygiene®, "uses low concentrations of silver salt known for its antibacterial properties and therefore eliminates the growth of odor-causing bacteria on the fabric," explains the site, which points out that less odor equals less laundry, less laundry equals more time for yourself. And a big plus for the environment. "When we started creating underwear, we learned that two-thirds of the environmental impact of our clothes actually comes from washing," Mads Rasmussen told Vogue. We had heard about the odor-fighting properties of silver, so we decided to incorporate it into our range of GOTS (Global Organic Textile Standard) certified organic cotton staple pieces to help them stay fresh longer.”
Organic cotton, optimal working conditions for those who produce, road transport to make it more local, recycled and reusable packaging, that was the basis. The company has taken a step forward with this new process, an “always clean pants” operation with Silvertech 2.0. We have the right to remain skeptical, to see it as an opportunity to sell slobs with an argument of sustainability and environmental protection. Not to mention that, even avoiding gore, what about the traces, materials and various substances (the author of these lines is the happy owner of two teenagers) inherent in the very existence of the underwear to protect said garment? You can also give it a try: a bra at 30 euros, briefs the same, the two boxers at 38 euros, we are roughly in the price of underwear which gets significantly dirty.
