South African Woolworths opens a second supermarket in Accra in Ghana

(Ecofin Agency) - Despite the economic difficulties that this West African country is going through, the South African Mass distribution giant, Woolworths, plans to open a second supermarket Accra the capital of Ghana an initiative that brings to the64 The number of brands managed by the group outside of South Africa

The 555 square meter store should allow Ghanaians to buy clothes and other accessories."We are absolutely delighted to be able to meet the growing demand of our Ghanaian customers and we are very optimistic about our future in this country," said Paula Disberry, the manager of retail operations at Woolworths, in aInterview with CNBC Africa.

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For investors, expectations will be great, when we know that the group which also fed ambitions in neighboring Nigeria, had to close its four supermarkets in 2013, officially due to very high operating costs.However, according to some experts in the field, Woolworths who sells his brand fairly expensive, had to undergo the backlash of a Nigerian middle class very looking at the expenses she makes.

Even if its action will have a red period since November 2014 on the Johannesburg Stock Exchange, investors remain confident about Woolworth's ability to generate returns.It should be noted that its performance remains better than that of Truthworths International Limited, another giant of mass distribution in South Africa.Woolworth is present in 11 African countries outside of South Africa.