Alès the Alestésien Alesien ready-to-wear hosts a new recruit this Wednesday

Les boutiques n’en finissent plus de fleurir à Alès ! Ce mercredi matin, la très prisée rue Saint-Vincent accueille une nouvelle enseigne de prêt-à-porter féminin, baptisée « 2S », fruit de l’union de deux commerçantes de la ville.

"There is no week without inaugurating a new business," said Léa Boyer, municipal councilor of the city of Alès delegated to commercial animation, on the occasion of an article published in the last issueGard lens.The opening of a new shop at n ° 11 rue Saint-Vincent this Wednesday morning, helps give credit to his word.

In record time, the two friends that are Sabrina Serody and Sandrine Martin have invested and retailed to their taste the old premises housing the Carol clothing store."We just repainted everything in white and put our personal touch in terms of decoration," explains Sandrine Martin, satisfied with her find in one of the most busy streets in the Cévenole capital.

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Originally from Haute-Savoie, the forties had joined the Gard in the Mitan of the last decade to get closer to her dad Nîmes, before joining Alès to become the manager of the Store History of Taste (Read here), in rue d'Avéjan.On the lookout for a new premises to develop, the mother has teamed up with Sabrina Serody, a former jewelry-saleswoman, in search of a new adventure."So this is an opportunity that makes the thief," sums up the Haut-Savoyard.

Three Parisian brands at the head of the gondola

Passionate about fashion, the tandem naturally opts for the opening of a new exclusively female ready-to-wear shop."We put on quality to keep the codes of the old store, knowing that Carol continues to sell his shoes right next to it, at n ° 13 on the same street," says Sandrine Martin.And to add: "To stand out, we found three very nice Parisian small Parisian brands with which we concluded an exclusive contract on Alès: See U Soon, Studio and Bohemian.»»

On the price side, count fifteen euros for an accessory, between 40 and 60 euros for an alpaca sweater, up to 90 euros for a chic dress, and around a hundred euros for the coats, whileJeans, skirts and handbags are also marketed."All we sell is things we would wear ourselves," promises the manager of a taste story.

When they baptize the store, "2S" has established itself as obvious."It came like that.We were looking for something with the first letter of our first names and we thought that SS was not going to do it so we opted for 2s, "said Sabrina Serody.By welcoming his first customers this Wednesday, December 1, the duo succeeded in his first challenge: to open at all costs before the end of the year so as not to miss the rush until Christmas."At this time of the year, there are people in town so we will be able to make himself known," thinks Sandrine Martin, hoping that her clothes are many to interfere under the Alestan trees in less than a month.

Corentin Migoule

The 2S store opens this Wednesday at n ° 11 rue Saint-Vincent.Opening: 10 a.m. to 6 p.m. Monday to Sunday during the month of December, then Tuesday to Saturday at the same times from January.