Divine beauties, or how the US morms conquered the blogosphere

On the web, they respond to the nickname Taza, Barefoot Blonde or Pink Peonies.Apostles of a new genre, they preach the Mormone good word through their blogs where they stage their lives more than perfect in beauty.Survey on "Mormon Mommy Bloggers" and proselytism 2.0.

At first glance, the lambda user would be tempted to think that their common point is to have all been a model.Sirène manes, ultra brite smiles and perfect silhouettes, these stepford wives magazines and corrected display almost unreal beauty, reinforced with large reinforcements of idyllic and natural light frames.If most have remained in the Mormon bastions that are Utah and Arizona, others have ventured as far as New York and Hawaii from where they make their hundreds of thousands of followers dream with their apparently lifeperfect.What unites them?These idealized and yet very real creatures all belong to the Church of Jesus Christ of the Holy Days, better known as the Mormone Church in Europe and pinned several times in Belgium by the Center for Information andHandicappensive sectarian organizations Opinion.A priori that the Church does not meet in the United States, where they would be nearly 6,600,000 to join the strict precepts of this vague cousin of the Catholic religion.

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Founded by Joseph Smith in 1830 in the northeast of the United States, the Mormon movement migrates west to finally set up in the Salt Lake City region in 1847.The doctrine of the Church of Jesus Christ of the Holy Days is based on the Holy Scriptures, discovered by Joseph Smith on gold plates, as well as on modern revelation through the prophets.Attached to any other Christian church, Mormons consider themselves to be the representatives of a "separate people", their worship being "the only true church".And to belong to it, it is a question of complying with strict rules: wearing modest clothes and "sacred underwear" supposed to protect them against carnal temptation, sexual relations prohibited before marriage, donation of 10% of the salaryIn church without forgetting the ban on drinking alcohol or consuming any exciting, such as tea, coffee or even Coca-Cola.Severe rules of life, to which are added pressure on young Mormons to carry out a "mission" abroad, between 18 and 24 months spent walking the streets to convert new faithful faithful.Because according to the doctrine, the Savior taught his followers "come on, make all the nations of the disciples".And all means are good to get there.

Profession of faith

If the young missionaries who walk the streets of Belgium and besides with their too large costumes and their poorly insured faces of adolescents are struggling to convince, it is however only one of the recruitment techniques of the church churchMormone, who, soiled by the amalgams that confuse her with a polygamous branch, has launched in recent years a real charming offensive.In particular via his platform "I’m a Mormon", condensed of portraits of faithful making their profession of faith while speaking of their passion for surfing, travel or photography, helping to normalize the image of the Church.In spearhead, Brandon Flowers, leader of the Killers, who breaks his image of Rockstar to talk about the importance of his Mormone education adding that "so many people came to find me in concert to tell me that they were oldMormons that I wanted to clarify the fact that I still belonged to the church.I am a father, a husband, and a morm ”.Effective, but not very subtle as a seduction technique.

Native marketing pushed to the extreme

Because in 2017, whether it is proselytism or marketing, it is no longer a question of telling people how to live their lives but rather of suggesting them through slices of virtual lives in appearance perfectlicked.Or the very reason for the existence of a blogosphere fringe qualified as "Mormy Mommy Bloggers" and seeming to be both an advertisement for whitening toothpaste, the brilliance effect shampoo, without forgetting, the daily benefits of theChurch of Jesus Christ of the Latter-day Saints.

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Although most of them have between three and five children, the spearheads of this Mormon 2 movement.0 are no more than 35 years, with a physique and a look that makes them appear ten fewer.Because if the precepts of the Mormone Church are strict and it is a question of showing absolute sobriety, it does not apply to appearance.That on the contrary: thus the official website of the church lists an entire section dedicated to presentation and clothing, with, as a bonus, tutorials for successful makeup.Explanation: "Makeup is not compulsory but will allow you to be the most beautiful as possible".For Mormons, there is indeed that the inner beauty that counts, the appearance of the faithful being perceived as a reflection of the church.A contradiction, when you know that the same church enjoins its flocks to show modesty, women being invited to discover neither their knees or their shoulders.

Contradiction spirit

As Kate Holbrook points out to US Truff,

What to lose your head, unless you do like LDS bloggers (the acronym of the Mormone Church in the USA, editor's note) and reconcile pious attitude and careful look.On the blog of Naomi Davis Aka Taza, the shots of his impeccable and trendy outfits and his dreamed family life in New York streets are thus accompanied by subtle reminders of his faith, but also of the importance of itin his daily life.

Same thing on the side of Barefoot Blonde, Amber Fillerup Clark, who lavishes on 1.3 million followers of the hairstyle and beauty advice interspersed with idyllic family clichés and quotes from its favorite passages from doctrines.A seduction operation which would bring it between $ 1 and $ 6 million per year thanks to advertising items but also to the launch of its own extensions line.The impact of his site on the recruits of the church, he is not encrypted, but it is enough to see the comments of his followers on the networks to understand that not happy to admire it, they also want to look like him.

Lost paradise

As Courtney Kendrick alias Cjane said,

Especially since, the Mormone doctrine being based in particular on the promise of an eternal life after death, "it is not only a question of being beautiful there, now.Beauty standards are intimately linked to our value and to what allows us to gain paradise ”.A paradise of which a certain vision is staged on the internet by the Mormy Mommy Bloggers and their impossible lives.But beware of mental damnation for those who are working to replicate them: combining business, education of a large family and mannequin size is nothing less than divine miracle.