How Vinted became the new pocket money provider for teens

A study, conducted by Kard, a neobank aimed at teenagers aged 10 to 18, reveals that pocket money given by parents is no longer the only source of income for children. Indeed, if 45.6% of the 50,000 young users of Kard only receive money given by their relatives, 55% benefit from other income. Money which comes for a large part from online sales, and in particular from Vinted, the platform that allows you to sell your second-hand clothes.

"Vinted is on the rise"

A phenomenon already highlighted a few months earlier by the annual barometer "Money and teenagers", carried out by the Poll&Roll institute for Pixpay, another neobank dedicated to teenagers. 58% of young people surveyed say they sell things that they no longer use to make money. A new way of gaining purchasing power which dethrones by far the traditional small job (22%), the exchange of services (DIY, mowing the lawn, etc.) (36%) or the direct request for a supplement pocket money (37%).

"Vinted is on the rise", confirms Caroline Ménager, co-founder of Pixpay. "We can see it in our figures. Today, Vinted is our 9th merchant. It's super strong," she comments. "The platform is useful for a young audience, brought up on new technologies and very comfortable with the applications”, confirms for its part Vinted. "Pocket money has always been a tradition, and like any other aspect of our lives, it can take different forms today. Some parents choose to delegate the sale of their own clothes on Vinted to their teenagers who are more comfortable and enthusiastic about it".

Seller at 10 years

According to the study conducted by Kard, children earn an average of 28 euros per month thanks to Vinted, and this from an early age. Indeed, this additional income concerns not only teenagers but also children aged 10, 11 or 12. of about ten years are selling on Vinted", affirms Caroline Ménager.

The application is however, in theory, prohibited for those under 18. It is actually full of teenagers. “Lying about your age is not a problem for young people,” explains Caroline Ménager. “The age of teenagers on social networks is almost never respected. It is very easily circumvented, because there is no verification behind it”. For its part, Vinted would like to remind you that "in the case of a minor, it is the responsibility of the parent or guardian to authorize or not to use the account, to supervise their activities as well as the use of the services on the platform".

An easy way to make money

How to explain this phenomenon? Vinted is a relatively easy way to earn money for young people. "A small job requires a certain logistics, Vinted is accessible to everyone", analyzes Caroline Ménager. "Incidentally, this has taken off quite significantly among teenagers because in fact, it is possible to just "live" within the Vinted ecosystem. That is to say, you can have your kitty , not to collect it, sell and buy on Vinted. Which is nice, because in fact, only 9 out of 10 teenagers have a payment card".

The co-founder of Pixpay also offers another explanation. "Teenagers, despite sincere environmental and ecological positions, have small budgets. Consequently, they tend to consume brands that are, on the contrary, not very ecologically committed," she says. In the top 10 favorite merchants of Pixpay users, we find McDonald's, Playstation, Amazon, Shein or AliExpress. "For me, using Vinted (which allows you to recycle your clothes), which is a way of counterbalancing this phenomenon. Teenagers will take small steps. For example, many of them make micro-donations in our application, where they is possible to donate money."

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