It's official: Fendi is teaming up with Kim Kardashian for an exclusive collection
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After weeks of rumors on social networks, we can finally confirm it: Fendi is collaborating with Kim Kardashian's sculpting underwear brand, SKIMS.
By Marthe Mabille
After much speculation, the news fell yesterday: Kim Jones, the artistic director of Fendi's women's collections, is is associated with Kim Kardashian to offer an exclusive capsule with her lingerie brand SKIMS. By choosing to turn to the star of the can Kardashian-Jenner, who is also in the spotlight at the moment, the Italian house Fendi is once again causing a sensation. Unveiled in preview on social networks (by Kim Kardashian herself), this new Fendi x SKIMS collection promises a marriage between the look of shapewear and couture. Decryption.
Between shapewear and couture
“An unprecedented collaboration that unites the luxury of Fendi with the innovation of SKIMS” says Kim Kardashian
The collection is mainly made up of essentials that reflect the image of the SKIMS brand: long-sleeved bodysuits or tank tops, sculpting cyclists, under-knitwear, second-skin effect jumpsuits and tight-fitting dresses... All in a palette neutral and tone-on-tone colors such as khaki, camel and chocolate, or black and white. A few fuchsia and neon orange pieces upgrade this shapewear wardrobe. Indeed, the Fendi aesthetic is not set aside and, on the contrary, fully embraces the collection. A transparent bra and tights set displays the logos of the two brands, while a quilted jacket reveals a fully logoed lining.
Logomania trend
For her new collection, Kim Kardashian is betting on simple and effective pieces. But with the asset that sells every time: the logo. Printed in profusion, multiplied and displayed on all sides, it brings a fashionable touch to the simplest of silhouettes and is a signature of the collaboration.
We know Kim Jones' penchant for these associations with different fashion houses. When he was at Louis Vuitton first, then at Dior Homme, and even now that he finds himself at the creation of Fendi, nothing seems worth a collaboration to mark the occasion and make people talk about a collection. The proof: we still have the Fendace fashion show in mind. Deployed during Milan Fashion Week, it united the aesthetic codes of Fendi with the colorful and flashy universe of Versace, all surrounded by stars and supermodels of course. Here, with this new Fendi x SKIMS project, it's almost the same story that is repeated when we see, among the other models, that Kim Kardashian herself wears her pieces to present the capsule. Success guaranteed.
The collection will be available in limited edition from November 9 on the fendiskims.com website and in a selection of Fendi stores.
More fashion on Vogue.fr: Gucci, Versace, Fendi… 18 pieces to adopt the logomania trend“I wanted to bring them together”: Kim Jones looks back on the women who have marked his lifeVersace and Fendi collaborate for a exclusive collection presented in Milan
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