We Margiela, the universe of the enigmatic fashion house in the cinema
Maison Martin Margiela, legend of Belgian fashion, has always maintained its share of mystery.A film lifts the veil in this avant-garde and atypical creator a few months after the death of his commercial partner Jenny Meirens.
What do we know of Martin Margiela, the Belgian creator who left his own brand in 2009, 19 years after launched it with his business partner and great friend Jenny Meirens?Martin Margiela has always preferred anonymity to the flashes of the fashion industry.Has always preferred the "we" of the team to the "I" of the artistic director.He never shows himself at the end of the parades, he does not give any interview to the press and never makes the coverage of magazines.Since the creation of the house in 1988, the founder of this world renowned brand is advancing masked, like his models whose face is often covered with a mask, a hood or a hood.A way to draw attention to the garment, just the garment.
Oversize cuts, inverted seams, apparent linings, unconventional materials, monochrome clothes and without logo or even trompe-l'oeil prints are among the elements that make Margiela signature, unique in its kind, which inspires more than one creator todayHui de Raf Simons in Jacquemus.Among the strong pieces, we retain the Tabi boot, with separate toes, emblematic of the avant-garde spirit of this house.Margiela also refers to white, facades of her shops, minimalist staff of staff.The white of the labels too, which do not mention the name of the brand but numbers.It is also him, who, before everyone else, chose to scroll non -professional models from the street or from circles of friends."I prefer a woman who can express something.I prefer a strong woman to a beautiful woman...", Explained Jenny Meirens, in the long portrait devoted to him by the New York Times last February.
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— Victoria Scott Fri Sep 25 05:49:44 +0000 2009
Almost thirty years after its creation, a film today lifts the veil on the Margiela mystery.In Wenny Meirens, who died last July, as well as members of her creation team tell the creative processes, the home of the house of the house of the house."Our main interest was the concept of shared creative process (...) We have noticed around us that more and more young creatives are eager to work in a team rather than targeting their personal reputation, "said a spokesperson for the production house Rotterdam’s Mint Film Office to Dazed Magazine.Director Menna Laura Meijer also highlights the multiple innovations and creations of a team, now led by John Galliano, who has always had a taste for risk.
A voir le mardi 31.10.2017 à 20h au Palais des Beaux-Arts – Salle M.Release on October 25 in theaters (in Flanders only).
More info: http: // wemargiela.com/#Documentary