$ 150,000 for breast cancer |The press

Quebec retailer specializing in lingerie, night clothes and swimwear, life in pink, announced on June 3 the delivery of $ 150,000 to the Quebec Cancer Foundation.

Throughout the month of May, in all of its Canadian shops as well as online, for each bra purchased, $ 1 was given to the cause.

"Despite the last year, it has always remained important to me that life in pink continues to give a cause that is very important to us that is that of breast cancer.The Quebec Breast Cancer Foundation is a long-standing partner and I am very proud that we are able to continue our support for them, ”says François Roberge, president and director-general of life in pink.

"The Quebec Breast Cancer Foundation is happy to be able to count on the precious support of life in pink, a partner engaged for several years for the cause.Their generosity makes it possible to finance numerous innovative research projects, to promote breast health and to support people affected, ”says Karine Iseult-Ippersiel, President and CEO of FCSQ.

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Recall that life in pink created the Foundation Les Roses de l'Espoir in 2002 and that since it aims to support organizations that have the well-being of women at heart.Since its creation, the Foundation has given more than $ 2.5 million and more than half of this amount specifically supported the fight against breast cancer.The retailer also offers the Muse collection, dedicated to women who have undergone a mastectomy, single or double, or which have a very sensitive chest due to treatments and interventions against breast cancer.

Founded in 1985, Boutique La Vie en Rose Inc.was able to stand out as a Canadian leader in the field of lingerie and jerseys since its acquisition in 1996 by François Roberge.Employing more than 3000 people in the country, the company based in Montreal has more than 265 stores across Canada under two distinct banners, life in pink and bikini village.The first is aimed at women, offering underwear, lingerie, relaxation and night clothes, as well as quality beach jerseys and clothing at affordable prices.The second is positioned as the destination of choice to find the best selection of swimwear, beach clothes and brands accessories for women and men for men.Boutique La Vie en Rose Inc.is a real example of Canadian success that has experienced international expansion since 2004 with the opening of more than 89 shops in pink in 16 countries.

The Quebec Cancer Cancer Foundation is the only philanthropic organization that ensures that the benefits of its investments in research in breast cancer are invested here in Quebec.For more than 26 years, it has collected more than $ 56.7 million, which have been distributed with us for the benefit of a peak search and to defend the interests of people with breast cancer and their loved ones.Through research and innovation, support, and awareness, she places people with the affected people and their loved ones at the heart of her mission and their loved ones.