Buy luxury products at reduced prices thanks to the occasion: an expanding market

Ported by Internet at the end of the 2000s, used luxury is today relaunched by an increasing ecological consciousness and a concern for economic accessibility in the fashion world.According to a Boston Consulting Group report, the sector increased by 12 % per year against 3 % for the luxury market.

Luxury second -hand online

Collective cloakroom, The Realreal, Collector Square, Monogram or Crushon, 25 % of global second-hand luxury sales are generated by digital platforms like these.

Usually reserved for a tranche of the favored population, through these second -hand platforms, luxury finds new customers. Selon le site de Monogram, le but de l’entreprise est de rendre les grandes maisons de luxe accessibles au plus grand nombre​.

When some play the price map, others rely on ecological rhetoric. C’est le cas de CrushOn qui indique que son unique mission » est de ​« supprimer à tout jamais le gaspillage textile​.

Department stores regain hands

Privileged luxury land, in turn, the department stores get in the second hand.In October 2020, the Collector Square platform moved to the Bon Marché, a year later, an entire second -hand luxury floor opens in Printemps Haussmann.

In (re) blind, the similar space of 500 m² creates at the Galeries Lafayette, the idea is to bring together the sale and the purchase of first and second hands in the same place.

Luxury houses are getting there

Luxury brands and groups are fewer in the field of the second hand.But, aware of the magnitude of this market, some brands combine online platforms like Stella McCartney and Gucci with The Realreal or the Kering group with collective cloakroom.

Others become used market players by creating their own platform. Isabel Marant Vintage propose ainsi l’achat et la vente de ses propres vêtements d’occasion dans une démarche d’écologie du vêtement​, comme solution concrète pour tendre vers une mode circulaire​, indique leur site Internet.