Eight brands that are committed to women's rights in the Impératif Madame
The day of March 8 is a reminder that nothing is certain in the field of women's rights. This week, we are highlighting initiatives from the world of fashion and beauty working for better gender equality and aiming to fight against breast cancer or violence against women, through committed projects and exclusive collaborations. and solidarity.
A t-shirt for gender equality
Once again this year, the Ba&sh brand is supporting the fight for gender equality and women victims of violence, whose number has increased sharply after the first confinement. The label is dedicating a t-shirt printed with “women are heroines. every day”, sold for €50, the profits of which will be entirely donated to the “Women Safe & Children” association. NOT
Available on ba-sh.com and in stores.
Artificial intelligence against breast cancer
The 1960s were marked by the rise of feminist movements. It is precisely this period that inspired Monoprix. The brand is launching a collection of 'girl power' or 'Free Woman' slogan t-shirts, in which there are also candles, mugs and kits, as well as interior decoration pieces. This capsule aims to support research against breast cancer, via a payment of 20% of profits to the Institut Curie, which finances the Woman cancer data lab project. "The goal is to centralize the processing of databases using artificial intelligence, which can help improve patient care and thus increase their chances of survival," explains the brand in a press release. NOT
Beautiful and good
The Bourjois cosmetics brand works alongside the "belle & bien" association, which organizes care and make-up workshops in many hospitals for women undergoing treatment for any cancer. For the purchase of a product from a selection revisited by illustrator Marysia Machulska, a donation of €1 will be donated to the association. NOT
Under Etam's feminist microphone
On March 8, Etam will shine the spotlight every week for a year on a woman's career, convictions or commitment. Called Femmes Culottées, this project will be unveiled on the lingerie brand's social networks. Among these inspiring, we will find Lou Doillon, Cindy Bruna or Elsa Wolinski. The initiative is accompanied by a “saucy woman” T-shirt sold for 19.99 euros, all of the profits from which will be donated to the Solidarités Femmes association, which fights against violence against women. AB
A unique bag at auction
At the beginning of March, female solidarity is everywhere. This is how Collab for love was born, an auction aimed at the public of various brands such as Ba&sh, Pascale monvoisin and many others... The digital sale will take place on Instagram on March 7, the day before of international women's rights day. For the occasion, a unique bag resulting from the collaboration between the visual artist Ana Popescu and the leather goods brand made in France Louvreuse will be auctioned for the benefit of the Women's Foundation which fights against violence against women and works to gender equality. NOT
Sisterhood as a slogan
The Monki brand, which is based on a UN report pointing out the gap between gender equality that should last another 100 years, announces that it is committed to the fight against gender discrimination. The label is launching an exclusive campaign with a film that celebrates women, giving the floor to India Ysabel, Sonya Barlow and Honey Ross. The initiative is accompanied by a capsule collection entitled “salute sisterhood” celebrating sisterhood. In addition, the clothing brand is once again partnering with Plan International, an NGO that fights for the rights of women and children, with oversized sweaters displaying slogans of female leadership. NOT
Chloé signs a capsule collection in favor of Unicef
The road to equality is still long. The Chloé brand encourages this path by partnering with Unicef to support the “Girls foward” program which aims to maximize opportunities between girls and boys in the field of education. To promote this initiative, Natacha Ramsay-Lévi, formerly at the head of the Chloé house, has imagined a diversified capsule collection. Scarves, t-shirts, bracelets, clutches and necklaces have been designed fairly. All proceeds will be donated to Unicef.
Available on chloe.com
Lancel supports the health of women in situations of exclusion
Acting for the health of women in situations of great exclusion is the mission that the ADSF association has given itself. An approach supported by Lancel by organizing a national collection. From March 6 to 14, those who wish to participate in this project will be able to drop off beauty and hygiene products at the 14 points of sale: Aix-en-Provence, Bordeaux, Cannes, Carrousel du Louvre, Deauville, Lille, Lyon Herriot, Marseille, Nice, Opera, Rond-Point des Champs Elysées, Saint-Germain, Strasbourg, Toulouse.
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