Guillaume Gibault, the French Slip: 36 proposals "to pass the share of French textiles from 13 to 25%"

The observation is painful.Today, 87% of textile products purchased in France are essentially imported from Asia.90% of jobs in this former flourishing industry have disappeared.

With the economic context, consumer awareness for a fair trade: the government wishes to accelerate industrial relocations, especially textiles.

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A report was thus submitted to the government with 36 proposals.Guest of the Grand Journal de l'Eco, Guillaume Gibault, the founding president of the French Slip and co-author of the report explains that the objective is to pass "from 13 to 25% the share of textiles made in France, it would beAlready a first step ".

Pedagogy

Obviously, it will not happen overnight, "in 5 to 10 years, it would be not bad", adds the manager who specifies that this share of 25% would allow "to restart funds, industryin working order and develop mentalities ".

Above all, beyond production, it is the perception of the consumer who must evolve, by agreeing to pay more for a product made in France.Because the price is the main brake of French textiles.So you will have to show pedagogy.

And to remember that "we will not be able to lower the price indefinitely, we must not enter a war of the price because we do not know how to do.We defend a societal model, 35 hours, paid holidays...On the other hand to explain that other dimensions must be taken into account in this price with full cost models ".

One of the recommendations of the report thus recommends giving a more complete indicator than the unit price to wholesale buyers (distribution, principal, the State...) "to allow them to take into account everything that goes around, have a complete view of what it costs and to realize that the made in France is not necessarily more expensive".

It remains to be seen whether this approach will be effective in the face of permanent search for the lowest price.