How to sell your clothes online?Answer in 6 pro tips
Model Confainment has made it possible to sort through your cupboards and now the time has come to sell your clothes online.Vogue Lists 6 tips to transform its sales into success.
By Emily Chan
After having managed to sort the business in your closet, how to sell your clothes online?Here are the tips of the Used fashion sector.
The second hand in full swing
The second -hand market is experiencing a moment of effervescence.A recent report of the Thredup sales platform estimates that the sector will reach growth of 69% before 2021, this diagnosis being confirmed by other resale platforms. “We have seen that sellers like buyers continued to please the secondMain during the pandemic, ”says Sasha Skoda, director of the women's ray of the American resale platform of luxury clothes The Realreal."When they are confined, people sort through their business, and it allows them to organize themselves and earn a little more money with their sales."
The growing ecological consciousness has also given water to the used fashion mill that allows you to extend the life of a garment and thus reduce its overall impact on the environment.By giving them a second life, we avoid these clothes to end their lives in a discharge."During the Pandemic of Covid-19, there was a change to more conscious consumption habits," explains Fanny Moizant, co-founder and president of collective cloakroom by email from Hong Kong, Asian HQ of the company.“Fashion fans are looking for better quality clothes at affordable prices”.Selling your clothes online is on the rise.
1. Prepare the articles
The cleanliness of the clothes must be your primary concern.A study has shown that the coronavirus could stay on fabric up to two days and the world health organization recommends washing in a temperature ranging from 60c to 90c with laundry, to ensure the destroyingvirus."You absolutely have to wash each item before sending it," said Jack Maitland, manager at Depop, interviewed in London by Zoom."Especially since the more you ensure the presentable appearance of an object and the more likely it is to be sold. Clean with steam or iron the garment so that it does not seem crumpled. You will haveAir much more professional ".
2. Take photos in natural light
Always photograph your clothes in natural light (without flash), and take a series of photos of the clothes worn."It is very judicious to make the model for your, because it helps the potential buyer to understand how it can go to him," explains Jack Maitland.He adds that it is desirable to include as many photos as possible.“With four images [on Depop] you are much more likely to sell an article.You can emphasize the details and show the label to prove the authenticity of what you sell. "
3. Do research before setting the price
Before deciding the price at which you want to sell your clothes, find out for a long time-including on the most suitable platform to sell them."Try to understand what value certain brands and certain styles have to resale," explains Sasha Skoda.And the best way to get there is to look at prices on the various used clothing sites. "The article you are selling is everywhere on Instagram?This should make its rating increase."The resale value can vary depending on the buzz, the demand for this property as well as its state," adds Fanny Moizeant.
4. Be honest on the wear and tear of the property
It is not uncommon for second -hand clothes to have some faults, whether it is a small brand or a missing button.The important thing is not to hide anything from his imperfections, so that buyers have no surprises on what they acquire (and also for you to become a trusted seller).“Be extremely clear in the description and show all the faults in the photos”.
5. Offer a simple and fast service
By offering a simple and quick purchasing experience, you will certainly get positive opinions, which will have the consequence of increasing your reliability with new buyers.It is therefore necessary to answer any question in an honorable period of time and send your articles as quickly as possible.Offering shipping costs can sometimes help you."This is one less obstacle for the buyer at the time of payment, and it doubles your chances of selling on Depop," explains Jack Maitland."Use a delivery service with follow -up, so that the buyer knows that his package is on the way."
6. Thinking long term
If you plan to continue to resell in the long term, be sure to take care of your clothes, which will allow them to resell them at a higher price at the end of the chain: “Let it be to treat your leather bootsWith a balm each season, or to store your handbag in your pocket when you no longer use it, preserve the resale value, it is played very upstream ”underlines Sasha Skoda.
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