Marie Kondo on Netflix: the storage queen is also a cash machine

Organization and order disembark on Netflix for the new year.In "The art of storage", Marie Kondo, a Japanese interior queen, taught eight American families to sort and fold.A reality TV of extreme benevolence that hides large money.

"If it is the bazaar in your room, it is that it is the same in your head.This type of mantra repeated to the envy by our mother during adolescence had the gift of making us goat.However, looking on small screen people to put their kitchen in order and their room is the trend of this beginning of 2019.Proof of this is: the triumph of the storage goddess, Marie Kondo, and her reality TV on Netflix.Since 2011, the Japanese essayist has met a planetary success with his minimalist storage method.Explanation of the Konmari phenomenon and its drifts.

Marie Kondo Superstar ok, but who is it?

At 34, Marie Kondo was crowned world queen of storage.According to her publisher, the Japanese woman falls in love at 5 years old "cleaning magazines"-the examples of titles do not jostle in my head, forgive me-and starts very young to study "the art of storage and cleaning".During her second year of studies in sociology, she developed a strategy and became a consultant in this field.Spotted in 2010, while his future work on his method is only a blank page, Tomohiro Takahashi, publisher of the Japanese publishing house Sunmark, smells the Kondo machine machine.A year later - in a few months thanks to a 2 campaign.0 well tied up - she publishes her test The magic of storage, strange cocktail between personal development and folding method which meets phenomenal success in the archipelago.From the height of his meter forty, with her mantra "life only really starts when we have brought order to home", the small size turns into heavy goods vehicles.Time even places it among the hundred most influential personalities of the year in 2015.With a million followers on Instagram, she published three other works, including a manga adaptation of her bestseller sold to ten million copies and translated into thirty-five languages through forty countries.Today, it is even possible to buy kits of storage boxes of rare simplicity stamped Marie Kondo for 89 dollars.

What is the revolutionary "Konmari Method" and why does it work?

To store to Marie Kondo, you must follow a very precise pseudo zen ritual which allows you to relax by putting order to get rid of the superfluous.The Empress of the Organization is riding the consumption anti-social wave.The objects must be classified by category and not by piece and the dressers take on the tunes of briefcases with t-shirts arranged vertically.To find out if you have to throw or keep an object, Marie Kondo advises to take it in her hands to feel if he provides "a spark of happiness", because, yes, "objects are made of energy".If an old 10 -year -old sock does not make you happy, before throwing it, you must greet and thank it - no, you are not the only one to look up to the sky.Pay tribute to the sock for its good and loyal service and, in addition to living in a Muji store, you will feel inner peace.

The real followers of Marie Kondo can obtain official certification thanks to the Konmari Media Inc.You just have to pour $ 2,000 for a seminar of a few days (plane ticket and accommodation not included).Certified consultants are classified by level: the more you spend for training, the more legitimate you are.Do not forget the annual membership of $ 500.On Instagram, the consultants exchange the mantras of their great manitou with childish outfits.By advocating the return to the essentials, Marie Kondo managed to build a clan, and we barely bordered on sectarian dynamics 2.0.

"The art of storage with Marie Kondo" on Netflix, what is the concept?

January has good resolutions.It falls very well because Netflix releases its new reality TV, the art of storage with Marie Kondo.The goddess of the houses where nothing exceeds is embedded in eight American households for several weeks, and proves that putting away well is the beginning of happiness.Mix between the late it is clean (M6) less ignoble and queer eye (Netflix) in addition, each episode is structured in the same way with a family and a problem: a widow who has trouble separating fromClothes of her husband, a couple who will have their first child, a precarious family who does not adapt to their new apartment smaller than the previous one ... Marie Kondo wanders in these relative, always adorable, flanked by her translator distillingAdvice facing the camera on an impeccable apartment background: how to fold your sheet housing?How to sort your papers?

Is it worth it ?

Nope.First of all because the episodes are modeled on each other in this advertising fresco which puts Marie Kondo on a pedestal, hugged, moreover, as a blanket by each participant.Then because the before/after is not so amazing that it barely tickles our voyeuristic side.We dreamed of mountains of trinkets and we find ourselves facing pans piled up in a sink and pieces that serve as storage room - we grew up with two storage rooms and a mismatched sock drawer for seven: Marie Kondo would do a heart attack.The episodes, full of American hypocritical benevolence, scalled with an ultra heterogeneous cast which nevertheless plunges each episode head the first in stereotypes: a couple of men, women, a black family and a Latina, etc..

The only interest of this smooth desert: reality TV makes it possible to remember how strict minimum men perform in the domestic sphere."I blame myself because it is my role to make this house a home, to wash the laundry," said one of the mothers."If he doesn't want to put away, he won't do it.He must be motivated, "said another in front of her husband, a goggling smile hung on the lips.With superficiality, Marie Kondo seems to lighten the mental charge of these women she helps, but for how long?