Music: London Grammar, all the late woman

(AFP)-in a video, her character burns down a house: Hannah Reid, head of London Grammar, is regaining, as an artist and a woman, and makes it known in a pop and enveloping album.

The fairy tale that turns into a nightmare is also a classic of the music industry. When the three members of London Grammar, then in their twenties, entered the playlists with their first electronic / trip-hop album in 2013 ("if you wait"), they plunged into wandering touring / promotion / land occupancy.

To this picture is added the work of undermining the "misogyny" of the middle. The technicians do not move when the author / performer asks for an adjustment, a problem not encountered by the two boys in the band, dot major and Dan Rothman. The same goes for the photo shoot. He was forced to wear a mini-skirt while the other two were allowed to keep the clothes they had in the supermarket. And the venerable BBC Radio 1 even has to apologize in 2013 after a tweet in which Hannah Reid is described as "well done"...

-Leader, of course-the end of the tour for the second album, released in 2017 ("Truth is a beautiful thing"), marks a break.

She also takes a word in the trio and naturally becomes its leader by setting up frameworks and safeguards for the rest of the adventure.

The cover of "California soil", which comes out on Friday (at because), illustrates this new deal. Alone on an islet, under a threatening sky, his image is reflected on the water: London Grammar's thinking head has emerged from the storms and can be seen in the ice. "there is solitude, vulnerability, this image of strength and, yes, unconsciously, to be able to look into the mirror."

The idea of a new start irrigates pieces such as "California soil" and "America". "I use the metaphor of the American dream to describe what happens to me: when I lost my health, I felt like I was losing everything and I almost rebuilt everything from scratch."

-recapture-the feeling of having nothing to lose is used as fuel. The video of "how does it feel" sees her set on fire, like a heroine from a Quentin Tarantino film, to the house where she was driven by a boyfriend, soon "ex", who didn't take her seriously.

And in showbiz, are women better considered now? "I have noticed a change, personally, in the way people talk to me, respect me more, but, more generally, the awareness of the music industry is not yet at the level of Hollywood for cinema with the # MeToo movement."

And to denounce the sneaky effects of the "patriarchy" still in place. At the head of record companies or labels, the majority are only elderly men: "it is discouraging for young women in this profession".

The third album by London Grammar is proof of this.