Pride Month: 19 brands that support the LGBTQIA+ community
Modeun months of June synonymous with pride, sharing and love.Zoom on these fashion brands which, on the occasion of the month of pride, are committed to a more tolerant society.
By Marie Courtois
Like every year, June takes the colors of the rainbow and stands under the sign of pride, sharing and tolerance.If the Pride Month pays tribute to the struggles of the LGBTQIA+community, the brands also emphasize their support through exclusive and inclusive capsules.
Balenciaga
Arc-en-ciel flag, sweatshirts on which the mention "gay" is proudly displayed: the fall-winter 2021-2022 collection of Balenciaga set the tone and underlined the commitment of the sewing brand in favor of the LGBTQIA+community.For this month of pride, Demna Gvasalia, artistic director of Balenciaga, reiterates his support and launches a capsule entirely dedicated to the community.Composed of t-shirts, baseball caps but also underwear, socks or bracelets, 15% of sales generated by the Balenciaga Prade 2021 collection will be overturned to the association The Trevor Project, organization of prevention of suicides and'Crisis action for young gay people, lesbians, bisexual, transgender, queer and questioning in the world.The capsule is available now in a selection of shops and on Balenciaga.com.
Versace
In order to promote the rainbow flag, Versace combines with a longtime friend of the Italian house: Lady Gaga and her Born This Way foundation, which aims to promote equality, inclusion and diversity.On this occasion, Versace and the artist launched a collection consisting of a t-shirt and a unisex beret on which the revisited brand logo in the colors of the pride.Part of the sales will be donated to the Born This Way Foundation.In addition, the luxury house will also auction a replica of the leather jacket made by the brand that Lady Gaga wore ten years ago during a world tour of which the entire sale will be given to the associationof the singer.The capsule is on sale today on the Versace.com site.
Michael Kors
For his Pride 2021 campaign, Michael Kors collaborates with Paper for a unisex capsule composed of t-shirts, sweatshirts and shorts decorated with patch with the brand's logo in a psychedelic and colorful version.To this is added a range of accessories such as watches and bags.All the benefits of the sale will be donated to the Outright Action International organization which aims to defend the rights of LGBTQIA+ people from around the world.The collection is on sale today on Michaelkors.fr.
Vault by Vans
In this Pride Month, Vans sneakers are adorned with the emblematic checkerboard of the Californian brand revisited in the colors of the rainbow flag in support of the LGBTQIA+cause.In a desire to promote a more equal and inclusive society, Vault by Vans unveils the VLT Pride collection which also consists of shoes, a hooded sweater and an accent and vintage accent t-shirts.In order to mark his commitment, Vans will make a donation of $ 200,000 to four different organizations, Glsen, Casa 1, Where Love is Illegal and Tokyo Rainbow Pride, which each support the LGBTQIA+community.The Vault by Vans Vlt Pride collection is available today in a selection of shops.
Cos
This is the second year that Cos reissues its tote-bag in the colors of the rainbow as the month of pride.And to further display its support for the rights of the LGBTQIA+community, the Swedish brand launches with the London artist Coco Capitán a t-shirt capsule on which we can read slogans such as "Always Love because Love is Always Love".All of the profits will be donated to the association The Kaleidoscope Trust, which militates for the rights of LGBTQIA+ people in countries where they are victims of discrimination.The capsule will be available in a selection of shops and on the brand's website.
Savage x Fenty
Alors que la diversité fait partie intégrante de l’ADN de Savage x Fenty, la marque de lingerie fondée par Rihanna, c’est tout naturel que la chanteuse dévoile aujourd’hui une collection en faveur du Pride Month. Pensée comme une célébration de l’amour, la capsule comprend des sous-vêtements, des peignoirs et des chaussettes mais également, plus surprenant, des fouets multicolores. Dans un souci d’inclusion, les tailles sont disponibles du XS au XXXL. Les recettes de cette collection, élaborée en collaboration avec la Fondation Clara Lionel, créée par Rihanna, seront en partie reversées à diverses associations qui militent pour la défense des droits de la communauté LGBTQIA+ telles que GLAAD (Gay & Lesbian Alliance Against Defamation), le projet Audre Lorde, le Caribbean Equality Project, INC, Trans Latin@ Coalition et le Trans Wellness Center. La collection est en vente sur le site savagex.com.
Coach
“Pride is where you find it” according to coach.On the occasion of the pride month, the brand launches an exclusive capsule featuring inspiring personalities from the LGBTQIA+ community such as Bob The Drag Queen, Stasha Sanchez or Rina Sawayama.The collection consists of t-shirts, bags, shoes and sublimated accessories of the emblematic signature motif in the colors of the rainbow flag.Finally, in order to support the LGBTQIA+community, the coach Foundation will pay donations to various associations such as the Hetrick-Martin Institute (whose New York label has been the partner for eight years), the Albert Kennedy Trust, La Point FoundationAnd the Centerlink Community of LGBTQ Centers as part of its Dream It Real initiative.
Calvin Klein
Dans la continuité de sa campagne #proudinmycalvins qui appelle à la diversité, Calvin Klein dévoile une collection mettant à l’honneur la communauté LGBTQIA+ à travers une campagne avec des artistes comme la DJ et créatrice de mode Honey Dijon, l’acteur espagnol Omar Ayuso ou encore l’artiste non binaire Arca. La collection reprend les iconiques Calvin Klein tels que des jeans, des t-shirts blancs et des sous-vêtements. L’occasion aussi pour la marque d’annoncer de multiples partenariats avec des associations de défense de la communauté LGBTQIA+. Parmi ceux-ci : d’une part, un partenariat de deux ans a été établi avec l’organisation The Trevor Project, d’autre part, un second pour une durée de trois ans avec BlaQ Aboriginal Corporation mais aussi ILGA World, le Transgender Legal Defense & Education Fund et le National Pulse Memorial & Museum. La capsule est complétée par des courts-métrages documentant les histoires et expériences personnelles de chacun des modèles de la campagne. La collection est disponible sur le site calvinklein.fr.
Gap
Gap a également lancé sa “Pride collection”. L’inclusion et l’égalité étant des valeurs prônées par la marque de prêt-à-porter américaine, cette capsule célèbre l’individualité et la fierté. Déclinée pour adultes, enfants et bébés, la collection comprend une sélection de pièces d’été aux imprimés tie & dye. En complément, le label va faire un don de 50 000 dollars à l’association GLAAD. La collection est disponible sur le site gap.eu.
The tanner
It is with a spirit of respect and tolerance that the tanner signs his last capsule called "Love is love".Dedicated in pride months, the collection consists of fifteen iconic rooms from the house available in six colors of the rainbow flag.The release of this capsule is also an opportunity for the French brand to announce its financial support throughout the year 2021 at the Inter-LGBT, an inter-associative whose mission is to fight against discrimination at the'Contrary to the LGTBQIA+community.The whole collection is available on Letanneur.com.
Ludovic de Saint Sernin
The celebration of the CommunityLGBTQIA+ has always been one of the values conveyed by Ludovic de Saint Sernin within its eponymous brand.This is how the label, in collaboration with Jack Taylor Lovattt, launches a capsule that wants to be a celebration of "love, sex and freedom"."We want all young people to know that being LGBTQ+ must be celebrated," said the creator.The result is a range of naive drawings t-shirts representing love in all its forms.Part of the sales of this collection will be donated to an LGBTQIA+ association selected by Jack Taylor Lovatt.
Be
Each month, BE launches an unprecedented collection of hoodies on which the "BE" logo follows on a symbolic term.This piece is imagined alongside an association to which the mark pays the entire recipes of the model in question as well as 10% of the benefits of the remaining collection for the duration of the month.In June, it was the Refuge Foundation - which aims to prevent the isolation and suicide of young LGBTQIA+ from 14 to 25 years of discrimination - which was selected to participate in this operation.On this occasion, we can read on the sweatshirt of the month the words "be proud" splashed with the colors of the rainbow.
Fang
For the month of pride, the brand of comfortable hooves failed has bet on joy and good humor.All their most emblematic models are to be discovered in rainbow versions covered with glitter or humorous charms in order to deliver a symbolic message “Come as you are”.And to testify to his support for the LGTBQIA+cause, CROCS signed up with the Ilga-Europe defense organization for a partnership aimed at promoting diversity and self-assertion.The Pride collection can be found on the Fang.eu site.
The Kooples
A brand whose name is the very evocation of love, The Kooples is associated with the French artist Clément Legrand, known for his delicate illustrations with sulphurous charm, as part of a capsule celebrating the month of pride.On unisex t-shirts in the colors of the rainbow are taking shape fine features representing couples embedding.Half of the profits from the capsule will be donated to the GLAAD association which fights against the invisibility of the LGTBQIA+ community in the media.To be discovered on Thekooples.com site and in a selection of shops from June 5.
Ralph Lauren
"The most courageous choices you can make of are to be yourself and to remain faithful to what you like," explained Ralph Lauren, whose commitment and promotion of LGTBQIA+ questions go back almost thirty years. It is therefore natural that the American brand is launching a collection, on the occasion of the month of pride, sublimated by the colors of the rainbow flag. Composed of unisexes for adults and children, the capsule includes, among other things, a polo shirt, sweatshirts, a banana bag but also a gourd and a dog polo shirt. To celebrate this commitment, Ralph Lauren has teamed up with the Stonewall Community Foundation - which supports the most vulnerable members of the LGTBQIA+community such as transgender, non -binary or even non -compliant people - and affiliated organizations. In this way, all the Polos recipes (including for dogs) will be donated to the Stonewall Community Foundation as well as 25% of the purchase price of each t-shirt, sweatshirt, banana bag, baseball cap, gourd and pair of socks. In addition, Ralph Lauren Fragrances has dressed certain flasks of perfumes of the rainbow flag and will also make a donation to the foundation, just like Ralph Lauren Eyewear, who also presented a range of pride stamped glasses. In addition, the American company will also ally all of June with two artists from the LGTBQIA+ community: David Puck, in New York and Ashton Attzs, in London. Iels will be in an outdoor artistic frescoes highlighting the month of pride. The Pride capsule is available on Ralphlauren.com.
Victoria Beckham
For the third consecutive year, Victoria Beckham is launching an unprecedented capsule on the occasion of the Pride MONTH whose entire revenue will be donated to the AKT (The Albert Kennedy Trust) association which fights against precariousness of young LGBTQIA+ in the United Kingdom.This time, the brand paid tribute to the emblematic single of the Spice Girls, Wannabe, which also celebrates its 25th anniversary next month.“For me, pride is a celebration of personal fulfillment and this year t-shirt is a reminder of this.The Spice Girls really made the champions of self -acceptance and others, kindness, fun and joie de vivre!The LGBTQ+ community is very close to my heart and I am very proud to support the Pride 2021 with the girls and AKT this year again, ”explained Victoria Beckham on her Instagram profile. The t-shirt is on sale at a price of 90 euros onVictoriabeckham.com site.
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Levi’S®
A position against segregation in the factories of the brand in the 1950s, fighting against proposal 8 aimed at banning gay marriage in California, obtaining for same -sex partners within the company in health coverage,…: Levi'S® has been, since its creation in the 19th century, a precursor in the defense of diversity and inclusion. For the Pride Month 2021, the American brand has drawn a whole collection - from the emblematic Trucker jacket to a selection of accessories and clothing - in the spotlight of the LGBTQIA+community. Inspiration of this capsule is the love and acceptance of others. “We consider essential to see people as they want to be seen. This is why this year, our goal is to present the Pride collection by launching an appeal that cannot be ignored: respecting all pronouns, "said Jen Sey, president of Levi’S®. For the third year, the label has joined the Outright Action International association which fights for the rights of LGBTQIA+ people in the world and undertakes to donate all of the revenue from this capsule. The collection is available on Levi.com.
Kitsuné house
Associated with The Trevor Project, the Kitsuné house celebrates the month of pride with a Genderless capsule revisiting its fox logo in the colors of the rainbow.Embodied by three personalities engaged in the LGBTQIA+ cause (activist Dani Coyle, the model Yassin Chekkouh and the pastry chef Victoire Christine), the capsule consists of t-shirts, a hooded sweatshirt, a cap and a cap andA toteboot.The label also promises to donate 15% of its revenue to The Trevor Project, with a minimum donation of 25,000 dollars until July 31.The collection is on sale on Maisonkitsune.com.
Boss
“Love for all”, “Respect diversity, stand for equality”: these are slogans calling for tolerance that can be read on the pieces that make up the boss capsule dedicated to pride month in support of the ILGA World World Federation,to which the brand will make a donation and which acts in more than 160 countries for the equal rights of LGBTQIA+persons.To illustrate this collection, the brand called on Tommy Dorfman, a non-binary American actor known for his role in the 13 Reasons Why, and her husband, Peter Zurkuhlen.Both are fervent activists for the defense of the rights of the LGBTQIA+community.In a unisex style, the accent of this capsule is put on comfort with t-shirts, hooded sweatshirts and bodysuits.The collection is to be discovered on the brand's website and in stores.
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