Six lingerie brands that are aimed at all women, to all bodies

Would we have finished with the diktat of "90-60-90"?With the extent of the positive body movement, which advocates acceptance of oneself and all morphologies, the world of fashion makes its aggiornamento including on the ground of lingerie, a high place of disclosure of the female body.Long locked up in backward codes, the sector is renewed under the impulse of claws well determined to assert the power of seduction of all bodies and the right to feel beautiful in small outfits whatever its morphology, its skin color orhis age.

On April 28, the collective The All Sizes Catwalk also organized a lingerie parade on the Trocadéro Esplanade in order to denounce the lack of diversity on podiums and in advertising campaigns.Focus on six lingerie brands that enhance all women.

Savage x Fenty, sensuality for all

Propose underwear for all sizes all in lines and colors that enhance female forms?This is the Creed of Savage X Fenty, the lingerie brand created in 2018 by Rihanna.The bras of the collection range From 85 A to 115 F and the stockings go to size XXXL.Like her inclusive cosmetic brand, the singer imagined a line "nuances of nude" that can adapt to seven trays.

Savage X Fenty, bras From 24 euros, low From 16 euros.Available on Savagex.Fr.

Chantelle, the wedding of comfort and style

Playing inclusiveness, while offering only one size: impossible?It is however the bet raised by Chantelle and its Soft Stretch line, launched in 2018. Reconnue pour son savoir-faire en matière de lingerie, la maison Française bouscule les codes en imaginant une ligne confort aux lignes épurées.Sweet and seamless, the parts are designed to marry movements and shapes.Within the range, there are bras, panties, thongs and shortys, but also bodysuits and tops to wear like a second skin.Nude, black or white for discretion, underwear also play the card of color in more pop shades.

Soft Soft Stretch, panties from 15 euros, bra from 35 euros.Available on Chantelle.com.

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Aerie, the diversity of bodies

In 2018, the American Lingerie brand Aerie launched #Aeriereal, an advertising campaign highlighting disabled people, affected by vitiligo or tattooed, far from stereotypes often conveyed in lingerie advertisements.A commitment to diversity at the heart of the brand since Aerie had committed herself a few years ago not to touch up the photos of her models.

Aerie, supporter from 80 A until 90 e, low from XXS to XXL.Available on AE.com.

Lonely Lingerie, there is no age to seduce

On the Instagram account of Lonely Lingerie, we are almost surprised to see bodies of real women, especially mature.Understand, too old for the dominant "aesthetic" on the social network.With (and not despite) their wrinkles, white hair or small beads, they sublimate the claw models.Done lace and cuts, details embroidered on the chest, buttons closing games… Lonely offers all inventive lingerie, with high seduction.

Lonely Lingerie, low from 35 euros, bra from 58 euros.Available on Lonelylabel.com.

Neon Moon, when lingerie gives power

"Badass" lingerie for women who are just as.It is the mantra of the British brand Neon Moon, which had distinguished itself in 2017 by replacing the sizes of its underwear with flattering adjectives.The models adapt according to the chosen size (the bras of the bras are thus thicker for the largest breasts), and go from XS to 6XL. Les prix tournent aux alentours des 50 euros, les Frais de port s'élèvent toutefois à environ 15 euros.

Neon Moon, high and low declined from XS to 6XL.Available on Neonmoon.co.

Maison Lejaby, le savoir-faire Français

We could summarize the lejaby house spirit with these three adjectives: maintenance, comfort and sensuality. Fondée en 1930, la marque de lingerie Française propose des soutiens-gorge pour toutes les poitrines, du 85 A au 120 G.For its latest collection of swimsuits, the brand has decided to draw inspiration from the emblematic models of the 1990s with retro pieces in pop colors (high -waisted panties, a piece of swimming a room...) and made in second skin effects that highlight all morphologies.

Maison Lejaby, bras from 50 euros, low from 26 euros.Available in Maisonlejaby.com.