The opening of the first Victoria’s Secret in France provokes the rush

You had to be patient this weekend to hope to offer yourself a piece of lingerie from the American brand Victoria's Secret.In the heart of Paris, in the Forum des Halles, the first French store (not counting the three airport points of sale) opened its doors on Friday, June 14.From then on, the store was taken over."This arrival in France was eagerly awaited, and we are proud to be able to introduce our visitors to exclusively," said the director of the Forum des Halles, Jérémy Desprets, in Le Parisien.

In the store with an area of ​​800m2, the collections are stored by themes. Other spaces are dedicated to perfumery, beauty products and the sports collection. As in its other shops around the world, a "pink" sector is also present. Regarding prices, the brand aims to be affordable by offering for example a batch of three sport panties for 25 euros. The first ones or the nighties are in sale at a price of 40 euros. Regarding morphologies, again, there is something for everyone. Customers are well aware since they have largely responded. Long before 9 am, opening time of the store, Saturday and Sunday, the queue was already very long. In the hallway of the Halles Forum, the agents of the order service tried to make future customers wait. "We have been there since Friday, it does not stop and it really occupies, we do not see the days pass!", Confides in the columns of the Parisian an agent.

A man at the origin of the brand

Currently, there are 1,200 Victoria's Secret stores.At the origin of this brand, a student just graduated from Stanford in California who is embarrassed to buy underwear for his wife, in 1977. Thus, he decided to create a so-called more intimate store "where men arewould feel comfortable to buy lingerie "and he offers to do so via a mail order catalog.Bought in 1982, the new owner will decide to put the lingerie forward and open several points of sale.

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