Victoria’s Secret franchise, is it possible to open a franchise shop?
American brand of international renown, Victoria’s Secret was born in 1977 in San Francisco by its founder Roy Raymond and his wife.
The brand's first store opens its doors in California and is very successful that very quickly three new addresses are set up everywhere in the territory.This dazzling craze for Victoria’s Secret products is initially due to the fact that, at the time, the choice in lingerie was very limited;Women could get either simple and low -end cotton supermarket items or very high -end items made in Europe.Then enters the scene Victoria Secret who shakes up the codes by offering sexy, glamorous and reasonable lingerie.
Then in 1982, the founder sold his business to Leslie Wexner, owner of the Limited Brands group for the sum of $ 1 million.10 years later, the network whose reputation is well established in the United States, launches a master stroke that will definitively revolutionize the fashion and show business sector: Victoria’s Secret Fashion Show.A parade that will become for many years, the essential event that brings together the most beautiful women in the world such as Naomi Campbell, Adriana Lima, Karen Mulder, Karlie Kloss or Gisèle Bündchen… These goddesses of perfection will be baptized the angels of Victoria'sSecret and will bring together millions of artists and people around the world.Consequently, the brand takes on a completely different dimension and rises to the rank of real "lingerie empire".
The French franchise?Not for the moment …
Until the 2000s, Victoria’s Secret was satisfied with her native country to develop before crossing borders and gradually setting up in Canada then a year later in Europe where shops under brands began to multiply.
Today nearly 3,700 points of sale are active through the globe.3000 are operated clean and 700 others in franchises.But the brand does not deploy in the same way in all countries and France is not part of the list of territories where the franchise is authorized;All French stores are only developing its own.
For the rest of the world, a multilingual online store is available and on which all the brand's products are referenced: lingerie bathroom jersey, beauty products etc ...
How is the French lingerie market?
Perfectly well !And for good reason, the French would indeed be those which buy the most lingerie in the world.With a turnover of more than 2.5 billion euros in 2018, the French lingerie market has even recorded, according to Kantar Worldpanel (International Society specializing in consumer knowledge and understanding), an increase of 1.6% compared to the previous year.With an average basket of 192 euros per year in panties and bras, young women aged 15-24 are the most expense.However, this budget tends to be reduced with age;The 24-30 year olds spend an average of 163 euros per year, the 35-44 year olds 148 euros, against only 104 euros for those over 45.
The lingerie sector also seems to have a bright future ahead of it since France today has more than 50 manufacturers which offer nearly 120 brands that meet the different needs of consumers.
If you plan to open your own Lingerie franchise store, there are many other franchises in this sector.Here is an overview of the opportunities available to you.
