Which franchises to open an advertising agency?
From the web agency to the advertising management on the back of receipts, via the 1 buy / 1 free card systems, or even signage, the franchise is multiplying promising concepts in the communication sector and advertisement. Overview.
Advertising, a buoyant but highly competitive market
According to the Unified Advertising Market Barometer (BUMP), which is a reference in the communication sector, 2019 was a good year! Indeed, the advertising market recorded an increase of + 1.5% last year compared to 2018, for an overall turnover of 33.81 billion euros.
In detail, the traditional media (television, cinema, radio, press, outdoor advertising, Internet, directories, advertising mail and unaddressed printed matter) alone generate a little less than half of the revenue at 15.062 billion euros in turnover. (+2.6% vs. 2018). The rest is generated by non-media (digital, POS, exhibition fairs, PR, sponsorship).
Of course, under these rising figures, some sectors come out winners and others losers.
The franchise's winning concepts
In franchising, concepts are essentially multiplying outside the media. The communication solutions offered are thus essentially focused on a few major sectors:
Focus on two signs to follow
Do you have real commercial talent? Have you ever thought of opening an advertising agency? Are you creative and attentive to the needs of your customers? These two innovative brands are made for you!
Ticket Promo: Launched in 2001, Ticket Promo is a brand specializing in advertising on the back of receipts. Since 2017, this brand has been innovating by offering more digital couponing-oriented marketing tools via a new website and a mobile application. Thanks to these new tools, merchants can digitally distribute coupons and reach their target consumers (depending on each person's consumption habits, geolocation and city of residence). Today, Ticket Promo is the European leader in advertising on the back of receipts and couponing in the form of promotional offers. The brand is present in France, Belgium, Switzerland and Luxembourg. The benefits of the brand? It is accessible with a low investment (personal contribution of €2,500 excluding VAT) with its formula: no stock, no purchase of goods, no office. The return on investment is thus rapid and very significant (turnover between 80,000 and 120,000 euros the 1st year and between 150,000 and 200,000 euros the 2nd year).
Pano: 1st European network for the design of advertising signage for craftsmen, traders, administrations and companies, Pano changed its name in 2015. Formerly Pano Boutique, and now Pano, the network has more than 100 concessions in France and internationally. Specialist in window decoration, vehicle marking, creation of store signs and interior and exterior signage, this sign is particularly attractive. Indeed, the activity generates a gross margin of 80% on adhesive markings, and requires low personnel costs. In addition, each concessionaire has the possibility of offering additional services to the signage, such as the sale of commercial cards, stamps and engraved plates, silkscreen or digital printing or the personalization of any textile support. The brand is developing around 4 distinct formulas: Pack Business and Pack Starter (Investment: €15,000) – Pack Standard (Investment: €25,000) – Pack Premium (Investment: €35,000). The average turnover per unit nationally is around €150,000. The Pano network is also continuing its expansion in Belgium by recruiting new candidates.
